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ApexCore

In-house platform / Headless CMS

Deezby’s own platform connecting content, media and team workflows. One workspace, multiple projects and an API for independent websites.

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ApexCore architecture diagram: React workspace, NestJS API, content and media modules, and PostgreSQL database
Architecture diagram of the in-house ApexCore platform
01 / Challenge

From a need
to a clear plan.

Managing multiple websites involves repetitive work on content, media and user access. We needed a shared foundation that separates content from presentation and allows each project to have its own data structure.

02 / Solution

Design and technology
in one direction.

We built ApexCore: a React and TypeScript workspace with a NestJS API. The platform handles projects and organisations, posts, a media library, custom content types and website sections. Roles and permissions define team access, while audit logs record actions. The backend uses PostgreSQL, Prisma and Redis; the subscription module integrates Stripe payments.

03 / Delivery outcome

What works
after our work.

  1. Content and media can be managed in one workspace and delivered to independent websites through an API.

  2. Custom content types, roles and project scope allow the platform to adapt to different teams and websites.

  3. ApexCore powers the TJ Football Academy website — connecting the platform to a real deployment.

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